The 2019 FIFA Women’s World Cup will kick off on June 7th with tournament hosts France taking on South Korea at the Parc des Prince.
This year’s tournament will be the eighth edition of the Women’s World Cup, and as with the previous seven, the tournament will continue to grow game in popularity.
Growth of the game
With just over a month until the tournament kicks off, it has been announced over 720,000 tickets have been sold for the event. As one FIFA chief stated, strong ticket sales are proof the women’s game is growing with every event and football fans are excited about this year’s event.
The 2019 tournament’s total attendance could exceed that of the 2015 event in Canada. The previous Women’s World Cup attracted over 1.4 million people to the month-long event.
While reports in the United States have swirled around equal pay, the overall positives in women’s football are great to see.
According to research by Nielson Sport, sponsorships for women’s football are growing. In addition, two events in 2018 proved women’s football is being accessed more by fans.
Women’s football attracting new fans
The first event saw 51,211 spectators attend the Liga MX Femenil final in Liga MX Femenil in Mexico. The attendance set a new world record attendance for a women’s club football game.
The second event was the 2018 Women’s FA Cup final between Chelsea and Arsenal, who played in front of 43,423 fans. Just as impressive were the 1.6 million people watched the game on television.
Improved sponsorship and fan interest are great for women’s football and female players. The more the game grows, the better opportunities women will have in football.
According to studies, female footballers are the most recognised women’s athletes in the U.S. and the United Kingdom today. The likes of Steph Houghton, Nikita Parris, and Hope Solo are celebrity figures that men, women, and kids recognise.
The 2019 FIFA Women’s World Cup will be a landmark event for women’s football. The game has an even greater chance to grow and make new fans when the tournament kicks off in Paris.